According to Toyota’s new CEO Koji Sato, there are just three easy ways for the well-known Japanese carmaker to earn from electric vehicles (EVs). On April 1, 2023, CEO Sato examined Toyota’s new strategy.
Regarding Toyota’s New Strategy
The extravagance company has already set a purpose to sell one million electric vehicles internationally by 2030 and to go completely electric globally by 2035.
Toyota is currently in stage one of its new strategy, with stages two and three arriving in 2026 and 2030, respectively. By 2025, it plans to produce 1.5 million EVs, and by 2030, 3.5 million.
According to the approach, productivity and economies of scale will result in reduced pricing and higher sales volume.
Toyota produces a lot more EVs if it wants to compete with Tesla. The Japanese manufacturer plans to increase margins and EV profitability by making 10 million vehicles annually.
Stepwise Launching of Toyota cars
In “Step 1,” which started before Sato took charge, Toyota released its first bZ-branded EV on a new platform. According to Sato, Toyota learned from the bZ4X’s failed introduction, and the EV’s flaws served as a wake-up call for the business.
Toyota will incorporate Woven’s Arene automotive operating system in Sato’s “Step 2.” The suggested lineup will include various “improvements and modifications,” and this new software will complement Toyota’s new electric vehicle platform.
“Step 3” is the “three-layered cake,” according to Sato. Toyota, according to him, will adopt a new structural body and expand the Arene operating software capabilities. With the new body, a revised EV platform will maximize volume, functionality, and efficiency.
According to the business, Battery-electric vehicles aren’t the only way to create more environmentally friendly cars and achieve carbon neutrality.
